Viral Challenges and Trends

• 24-Hour Viral Challenges: Create urgency and drive participation, like "Post your table setup in the next 24 hours".
• Localized Content & Regional Memes: Hyper-local content in local languages is trending in places like India, Southeast Asia, and Latin America.
• Dance and Music Trends: Duo dances, where two people dance in sync to a popular song, are especially popular on TikTok.

Content Formats

• Short-Form Videos: Vertical videos under 60 seconds dominate TikTok, Instagram Reels, and YouTube Shorts.
• Carousels: Multi-format carousel posts are gaining popularity on Instagram and TikTok.
• Long-Form Content: Long videos and in-depth posts are making a comeback on YouTube and Instagram for brand trust.

AI-Generated Content

• AI-Controlled Content Production: Tools like Jasper, Canva AI, and ChatGPT are creating content tailored to individual users.
• AI-Generated Influencers: Virtual influencers and avatars are being used to engage audiences.

Social Media Platforms

• TikTok: Adding AI avatar stickers, expanding AI tools, and launching event hubs like the Jonas Brothers tour.
• Instagram: Focusing on Gen Z with Notes, Subscriptions, and better algorithm relevance.
• LinkedIn: Adding AI-assisted job summaries and new animations for announcements.